Email to Caroline Abbott

Ready to Send

โš ๏ธ Notes for Ade (don't send this bit)

Strategy:

โ€ข The "pilot" framing makes her feel special and removes price objection on the dashboard/scans

โ€ข The Ozempic face angle creates urgency around doing this properly with data, not just medication

โ€ข All 4 demo reports are in the email deliberately โ€” shows the progression from basic scan โ†’ trending โ†’ full dashboard

โ€ข James Harrison is the closer โ€” the nutrition plans, shopping lists with costs, exercise programming, supplement recs etc. That's where she'll think "I want that"

๐Ÿ’ฐ Revenue from the "free" pilot:

โ€ข Stride blood work + methylation โ€” she pays for the diagnostic testing (ยฃ200-400). This is the main upsell hook. Frame it as "the only cost to you"

โ€ข GlycanAge biological age test โ€” ยฃ289. Ties into the "your metabolic age is 61" finding. "Want to know your true biological age?"

โ€ข CGM (Continuous Glucose Monitor) โ€” ยฃ149/month. Perfect for someone on Mounjaro โ€” "let's see exactly how your blood sugar responds to food in real-time"

โ€ข SkinCeuticals products โ€” Ozempic face angle opens this door. "While we're protecting your muscle, let's protect your skin too." Retail margin on SkinCeuticals is strong

โ€ข Weekly scans at ยฃ25 โ€” she gets these free in pilot, but every PT client she refers pays ยฃ25/scan or programme price

โ€ข Supplement recommendations โ€” once her blood work and genetics come back, there'll be specific supplement recs. Revenue from dispensing or affiliate links

On the call, be ready to explain:

โ€ข Stride testing: what each test covers, why it matters for her specifically (prednisolone + Mounjaro)

โ€ข GlycanAge: "your metabolic age was 61 from the body comp โ€” this tells us your actual biological age from a blood sample"

โ€ข CGM: "especially useful while you're on Mounjaro โ€” we can see exactly how your body responds"

โ€ข The dashboard she's looking at (James Harrison) โ€” walk her through each section and say "this is what yours will look like, built around YOUR data"

Links (all live on adewhetton76.github.io/doctorium-reports):

โ€ข Her report ยท David Mitchell ยท Margaret Thompson ยท Sarah Collins ยท James Harrison (full)