Hi Caroline,
It was great seeing you at the clinic. As promised, I've put together your personalised body composition report from the scan we did on Saturday. You can view the full report here:
๐ View Your Body Composition Report
Have a proper scroll through it when you get a chance โ there's a lot in there. It covers your full scan data, how you compare to other women in your age group, your segmental muscle and fat analysis, BMI classification, and a personalised transformation roadmap.
A few things that really stood out to me from your results:
One thing I want to be really upfront about: this isn't just about losing weight. Especially with GLP-1 medications like Mounjaro, it's absolutely critical that we protect your muscle mass, bone density, skin quality, and overall health while you lose fat. You've probably heard about "Ozempic face" โ where people lose weight but end up looking gaunt and aged because they've lost muscle along with the fat. With your exceptional muscle mass, the last thing we want is to lose that. The goal is to lose fat, preserve muscle, strengthen bones, and come out the other side looking and feeling genuinely healthier โ not just thinner.
Which brings me to something I'd love to talk to you about.
I'm launching a personalised health intelligence programme and I'm looking for a small number of people to pilot it with. I think you'd be perfect for it, and I'd like to offer you a place โ completely free of charge โ in exchange for your honest feedback.
Here's what the pilot includes:
The only cost to you would be the diagnostic testing itself โ comprehensive blood work, methylation analysis, and biological age testing. These tests are what allow us to build everything around your specific biology rather than giving you generic advice. I'll give you the full pricing when we chat, but the testing is what makes the whole programme genuinely personalised rather than one-size-fits-all.
The reason I think this is particularly important for you: the methylation testing tells us exactly how your body processes nutrients, what dietary approaches will actually work for your genetics specifically, and how to optimise your bone density while you're on prednisolone. Combined with the blood work, we can build you a programme that's based on your actual biology โ not guesswork.
To give you a feel for what this all looks like in practice, I've put together some example reports using anonymised data at different levels of the programme:
๐ David Mitchell โ Body Composition Report
Male, 73 โ This is similar to what you've just received. A single scan showing where you stand today.
๐ Margaret Thompson โ 4-Week Trending Report
Female, 71 โ This is what happens after a few weeks of weekly scans. You can see the trend charts showing exactly how her body composition is changing over time โ fat coming down, muscle being preserved. This is the power of regular tracking.
๐ Sarah Collins โ Athletic Profile Report
Female, 45 โ An example of someone with a more athletic profile and multi-scan data. Shows how the reports adapt to different body types and goals.
๐ James Harrison โ Full Health Intelligence Dashboard
Male, 49 โ This is the full product. 12 sections covering everything: body composition, comprehensive blood test analysis with before-and-after comparisons, genetics and methylation insights, a fully personalised nutrition plan with recipes and weekly shopping lists with costs, tailored exercise programming, daily wellness protocols, sleep optimisation, supplement recommendations, and biological age tracking. This is what we'd build for you.
Have a proper look through the James Harrison one in particular โ that's the level of detail and personalisation we're talking about. Every section is built around his actual biology, not generic advice off the internet. The nutrition plan alone has full recipes with macros, a complete shopping list broken down by cost, and meal plans designed specifically around his blood work and genetic profile.
I'm only offering this to a handful of people I think would genuinely benefit from it and who'd give me honest feedback to help shape the programme. No pressure at all โ but if you're interested, let me know and I'll walk you through everything properly.
In the meantime, have a look through your report and the examples and let me know what you think.
Best,
Ade
Ade Whetton
Wellness & Aesthetics Clinic at DoctoriumGP
4 Woburn House, Vernon Gate, Derby, DE1 1UL
Strategy:
โข The "pilot" framing makes her feel special and removes price objection on the dashboard/scans
โข The Ozempic face angle creates urgency around doing this properly with data, not just medication
โข All 4 demo reports are in the email deliberately โ shows the progression from basic scan โ trending โ full dashboard
โข James Harrison is the closer โ the nutrition plans, shopping lists with costs, exercise programming, supplement recs etc. That's where she'll think "I want that"
๐ฐ Revenue from the "free" pilot:
โข Stride blood work + methylation โ she pays for the diagnostic testing (ยฃ200-400). This is the main upsell hook. Frame it as "the only cost to you"
โข GlycanAge biological age test โ ยฃ289. Ties into the "your metabolic age is 61" finding. "Want to know your true biological age?"
โข CGM (Continuous Glucose Monitor) โ ยฃ149/month. Perfect for someone on Mounjaro โ "let's see exactly how your blood sugar responds to food in real-time"
โข SkinCeuticals products โ Ozempic face angle opens this door. "While we're protecting your muscle, let's protect your skin too." Retail margin on SkinCeuticals is strong
โข Weekly scans at ยฃ25 โ she gets these free in pilot, but every PT client she refers pays ยฃ25/scan or programme price
โข Supplement recommendations โ once her blood work and genetics come back, there'll be specific supplement recs. Revenue from dispensing or affiliate links
On the call, be ready to explain:
โข Stride testing: what each test covers, why it matters for her specifically (prednisolone + Mounjaro)
โข GlycanAge: "your metabolic age was 61 from the body comp โ this tells us your actual biological age from a blood sample"
โข CGM: "especially useful while you're on Mounjaro โ we can see exactly how your body responds"
โข The dashboard she's looking at (James Harrison) โ walk her through each section and say "this is what yours will look like, built around YOUR data"
Links (all live on adewhetton76.github.io/doctorium-reports):
โข Her report ยท David Mitchell ยท Margaret Thompson ยท Sarah Collins ยท James Harrison (full)