Meta Ads Strategy
Facebook & Instagram advertising plan for DoctoriumGP menopause consultations
The Patient Funnel
How we turn ad impressions into booked consultations.
Meta Ads (Facebook & Instagram)
Targeted ads shown to women aged 35-55 in affluent Derby areas. Symptom-led messaging that resonates with women experiencing perimenopause/menopause.
Free Symptom Assessment Quiz
Women click through to a 3-minute interactive quiz covering 34 menopause symptoms. Scores their severity, gives personalised results, and captures their contact details.
Lead Capture & Free Guide
Quiz collects name, email, and phone. Offers a free Complete Menopause Guide download. Every submission is a qualified lead who's already engaged with their symptoms.
Personalised Results + Discount Wheel
Results page shows their symptom score, then unlocks a gamified “Spin to Save” discount wheel. Patient enters name, email & phone to spin. Most land on 10% off (£224.10), rare winners get 100% off (free consultation). We capture all data before the spin.
£249 Consultation with Dr Gemma
45-minute private menopause consultation. Comprehensive hormone assessment, personalised treatment plan, HRT discussion if appropriate, follow-up support included. Patients arrive with their unique discount code from the spin wheel.
Campaign Budget Breakdown
Starting with £2,000/month across three campaign types.
Recommended start: We begin with a single test campaign at £250/week (~£35/day) to validate the funnel before scaling to the full £2,000/month.
Target Locations
Women aged 35-55 within 15 miles of Derby, focusing on affluent areas.
Sample Ad Previews
These are the ad concepts ready to go. We'll A/B test variations and scale winners.
Spin-to-Win Discount Wheel
Patients spin after completing the quiz and entering their details. We capture their data BEFORE they spin.
| Wheel Segment | Discount | Patient Pays | Probability |
|---|---|---|---|
| 10% OFF | £24.90 | £224.10 | 70% |
| 15% OFF | £37.35 | £211.65 | 20% |
| 25% OFF | £62.25 | £186.75 | 8% |
| 🎉 FREE | £249.00 | £0.00 | 2% |
Why this works: The FREE segment is visible on the wheel, creating excitement. Patients enter all their details (name, email, phone) before spinning — so we capture every lead regardless of result. Every spin wins a discount, so there’s no losing outcome. Discount codes expire in 7 days, creating urgency and a natural follow-up email sequence. Average revenue per booking: ~£200 (accounting for the discount mix).
Expected Results
Conservative projections based on UK healthcare Meta Ads benchmarks. Revenue calculated at ~£200 average per booking (after discount wheel).
| Period | Spend | Leads | Bookings | Revenue |
|---|---|---|---|---|
| Week 1 (Learning) | £280 | 5-10 | 3-5 | £600-1,000 |
| Week 2 (Optimising) | £280 | 8-12 | 5-8 | £1,000-1,600 |
| Week 3-4 (Scaling) | £560 | 20-30 | 12-20 | £2,400-4,000 |
| Month 1 Total | £2,000 | 25-40 | 25-40 | £5,000-8,000 |
| Month 3 (Optimised) | £2,000 | 60-80+ | 60-80 | £12,000-16,000 |
Target KPIs: CTR >1% | CPC <£1.50 | Cost per lead <£25 | ROAS 2-4x by Month 3
📋 Preview the Symptom Assessment Quiz
This is what patients will complete after clicking the ad. 34 symptoms, personalised results, consultation CTA.
View Quiz Preview →What We Need to Launch
These are the remaining items before we can go live.
Your sign-off on the ad copy and quiz content
Review the ads above and the quiz. Let me know if anything needs changing clinically or tonally.
Calendly booking link for consultations
We need a live booking URL so the quiz results page and ads can link directly to appointment scheduling.
A photo of Dr Gemma for the ads and landing page
Professional headshot or clinic photo. Warm, approachable style. This significantly improves ad performance and trust.
Meta Pixel installation on doctoriumgp.com
Ade will handle this — takes 15 minutes. Required for tracking and retargeting ad visitors.