Step-by-step script for presenting the health dashboard to prospective PT partners
The hero section with the three big stats: 15 Years Younger metabolic age, 23.7kg weight loss, and 130/77 blood pressure. Don't scroll yet — let these numbers land.
"So this is what every one of your clients could have — a personalised health dashboard that tracks everything from their DNA to their body composition to their blood markers. This particular client, James, has been with us for 14 months. Let me show you what we've been tracking."
Don't say "Ade" — the demo is set up as "James Harrison". If they ask if it's real data, say "Yes, this is a real client's transformation — we've anonymised the name for data protection."
Click Body Composition in the nav. Scroll through the Tanita data: weight, body fat, muscle mass, visceral fat, the segmental analysis, and the scan history table showing 8 scans over time.
"This is where it gets really interesting for PTs. We do full Tanita body composition scans — not just weight on a scale. You can see the segmental muscle mass breakdown, visceral fat tracking, metabolic age... Your client can actually see their trunk muscle mass vs legs, where they're carrying fat. And look at this scan history — 8 scans showing a clear downward trend. That's the kind of data that keeps clients coming back."
Click Blood Tests. Show the blood marker cards — cholesterol down 35%, triglycerides down 77%, HbA1c in range. Scroll to show the before/after comparison.
"Now this is what separates you from every other PT. Blood test tracking. Your client's cholesterol dropped 35%, triglycerides down 77% — these aren't just gym numbers, these are clinical outcomes. When your client shows this to their GP, the GP says 'whatever you're doing, keep doing it'. That's the kind of validation that makes your clients stay forever."
Emphasise that the PT doesn't need to interpret blood tests — Dr Gemma does that. The PT just needs to deliver the training. The dashboard does the rest.
Click Genetics. Show the DNA-personalised recommendations — MTHFR methylation variants, caffeine metabolism, omega-3 processing, exercise recovery genes. Scroll through slowly.
"This is the DNA testing — 9,000+ genes analysed from a simple cheek swab. Look at this: this client has a specific gene variant that means they don't process folic acid properly. So instead of generic supplements, they need methylfolate. That's the difference between guessing and knowing. Your training programme, your nutrition advice — all of it can be tailored to what their DNA actually says. No other PT in Derby is offering this."
Scroll to the Recommendations section where the VO2 Max Coming Soon card sits. Just briefly show the three feature cards.
"And we're not stopping here. VO2 max testing is being added — clinical-grade cardio fitness assessment. We're partnering with a lab-grade testing provider. Your clients will be able to see their actual fitness age vs biological age vs metabolic age — all in one dashboard. This is where health tech is going, and you'd be in on the ground floor."
Switch to the PT Partner Flyer tab (localhost:8081). Show the pricing table, the profit per test, and the comparison vs Gary Brecka. End on the £99 introductory offer.
"So here's the business side. You buy the tests at practitioner pricing, sell at RRP, keep the profit. DNA Optimal Health — you pay £149, client pays £249, you keep £100. And that's per test, not per month. If you've got 20 clients and even 6 of them do a test, that's £600 in your pocket on top of your session fees. And the best bit — try it yourself first for £99. See your own results, see the dashboard, and then decide if your clients would value it."
"Look, I'm not asking you to commit to anything today. Take the £99 test yourself. See your own DNA results. If you think your clients would benefit, we'll set you up as a partner. If not, you've still got your own health data. No risk."
"Think about what your clients already spend monthly — protein powder, creatine, supplements they've Googled. That's easily £50-80/month with no data behind it. A one-off DNA test at £249 tells them exactly what they need and what they're wasting money on. It usually saves them money long-term."
"You don't need to. That's the whole point — Dr Gemma handles the clinical interpretation. You get a one-page summary for each client that says 'focus on X, reduce Y, supplement Z.' You're already telling clients what to eat and how to train. This just gives you the data to back it up."
"Absolutely, no pressure at all. But here's what I'd suggest — try the £99 test yourself first. See your own results, see the dashboard, and then you'll know exactly whether your clients would value it. No commitment to the partner programme until you've seen your own data."
"That's actually the best use case. The body composition scans track weight loss week by week — but they show muscle vs fat, not just the number on the scales. Your clients see that they've gained 2kg of muscle and lost 4kg of fat even when the scales haven't moved. That's the moment they stop wanting to quit."
"23andMe tells you where your ancestors came from. Ours tells you how to eat, train, and supplement based on your genetics. Completely different product. And your client gets a dashboard, a Dr-interpreted report, and ongoing body composition tracking — not just a PDF they'll never read."